real good food ideas

Vision, Mission and Values

Great food ideas, great experiences and great meals is what we aim to offer. Creating delight and encouraging innovation in the kitchen with our products is what we aim to deliver. Everything we do is inspired by our Vision, Mission and Values.

VISION
vison
  • Be a trendsetter of affordable protein products
  • Be a benchmark of service
  • Be a preferred employer of choice
MISSION
mission
Provide customers affordable and safe quality proteins by leveraging our heritage and contribute to brighter living standards.
VALUES
integrity

INTEGRITY

We will act honestly, ethically, honourably and build trust among all our stakeholders.

speed

SPEED

We will work together as a team and ensure smooth cross-functional communication and workflow, to ensure the overall objectives of the stakeholders are met.

collaboration

COLLABORATION

Collaboration We will work together as a team and ensure smooth cross-functional communication and workflow, to ensure the overall objectives of the stakeholders are met.

excellence

EXCELLENCE

We will endeavour to be the best in everything we do.

care

CARE

We will value our employees, consumers, environment and community at large and make sure that their needs are met.

innovation

INNOVATION

We will be customer-centric and facilitate development of new ideas, products and processes.

courage

COURAGE

We will think big and act bold to meet the larger organisational vision.

ownership

OWNERSHIP

We will own the commitments made to the consumers and other stakeholders of the business.

get in touch!

1800 222 666

Institutional buyers, partners, get in touch!

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